CX SaaS Expanding Engineering in a New Market
May 03,2025 
By psyent 
Establishing a New Engineering Hub in the Balkans
An international Customer Experience (CX) SaaS company engaged Psyent to support its expansion into North Macedonia marking the company’s first engineering presence in the Balkans.
The objective was to build a senior-level engineering foundation capable of operating autonomously in a distributed SaaS environment.
What began as a targeted hiring initiative evolved into a long-term partnership spanning over one year, with ongoing collaboration.
The company was entering a new geography with:
- No existing employer brand recognition
- No local hiring infrastructure
- No established talent pipeline
- A need for Senior Individual Contributors (no junior ramp-up model)
- Internal TA bandwidth focused on executive commercial roles in core markets
They required experienced full-stack engineers with strong JavaScript expertise (Angular, TypeScript, NestJS) who could operate independently and contribute immediately.
The mandate was not just to hire, it was to successfully launch a new regional engineering hub.
Psyent operated as an embedded recruitment partner, taking ownership of:
- Market mapping and competitor intelligence in North Macedonia
- Direct sourcing and headhunting of senior IC engineers
- Pipeline management and candidate calibration
- Offer-stage negotiation and alignment
- Employer positioning in a previously untapped market
The first hire established employer traction and credibility locally. From there, pipeline velocity increased significantly as brand awareness and market presence matured.
4 Senior Full-Stack Engineers
Tech Stack:
- JavaScript
- Angular
- TypeScript
- NestJS
All hires were Senior Individual Contributors expected to work autonomously in a remote-first SaaS environment.
Results
🎯 First Engineering Hub Established in the Balkans
Four senior IC engineers were hired, forming the foundation of the company’s regional presence.
⚡ Pipeline Acceleration Post-Market Entry
The initial hire was secured in 73 days, establishing employer credibility in the region.
Subsequent hires were delivered in as little as 36–39 days, reflecting rapid pipeline maturity and market positioning.
📊 ~50-Day Average Sourcing-to-Hire Cycle
Achieved across all four senior placements in a new geography with no prior engineering footprint.
🌍 Regional Expansion Successfully Enabled
The hires created a fully operational engineering base in North Macedonia.
🤝 Sustained Partnership
The collaboration extended beyond the initial expansion phase and continues on an ongoing basis.
Strategic Impact
Psyent did not simply fill open roles – we enabled the client’s first engineering expansion into a new market, reduced hiring friction over time, and built a scalable local talent pipeline.
This case reflects Psyent’s capability to support high-growth SaaS companies entering new geographies while maintaining senior-level hiring standards.